The system incorporates at the least 70% naturally derived substances. In line with the model, an ingredient is natural-origin “if it‘s unchanged from its pure state or has undergone processing but nonetheless retains better than 50% of its molecular construction from the unique pure supply.” (Actually “naturally derived” is murky territory in magnificence, so I’m impressed they so clearly outline it.)
Just a few of the highlighted pure substances are shea butter and coconut oil, which assist create a texture that’s equal elements thick and silky. It additionally skips lots of the main substances clean-leaning customers look out for: parabens, mineral oil, silicones, BHT, and petrolatum.
And the efficiency is spectacular: I merely swipe on one-to-two coats within the morning, and I’m immediately extra polished. The fluffy brush reaches each strand, providing a fair coat that lifts and separates.
The pigment is wealthy and dense, however by no means flakes and smudges. (And I write this whereas enduring the thick summer time humidity. If this system was going to switch, I’d have found it by now. It merely would not.)
I desire utilizing the Brownish Black hue, however additionally they have Very Black and Blackest Black for individuals who need one thing deeper and extra placing.
Whereas I’d have genuinely been impressed with the product by myself accord, I can’t assist however be amazed on the suggestions I’m getting from different individuals. Being a magnificence editor opens you as much as curiosities about your make-up routine, so I’m used to individuals asking for suggestions. However the quantity of feedback I get from this system is worthy of notice: Simply the opposite day a stranger requested me about my lashes whereas I used to be sporting it.
Amazon opinions agree, too. A great deal of customers are pouring of their excessive reward, like “One of the best on the market! I adore it and hope it stays round as a result of I by no means wish to change to the rest. Extremely suggest.”