Roche Pharma India has launched a cellular affected person app for these collaborating in its most cancers assist programme.
The corporate’s flagship affected person help programme Blue Tree caters to most cancers, haemophilia and uncommon illness sufferers. Over 11,000 sufferers are presently enrolled on this programme.
A brand new companion cellular app referred to as Blue Tree 2.0 is bettering entry to the companies of this programme. Roche India developed the app collectively with sensible expertise firm MOURI Tech.
WHAT IT’S ABOUT
Sufferers presently enrolled within the Blue Tree programme can now request drug help and e-book skilled consultations and diagnostic assist companies comparable to genomic profiling by way of the cellular app.
Out there on each Android and iOS gadgets, the Blue Tree app additionally delivers notifications about upcoming infusion schedules and different appointments, comparable to for diagnostic testing and counselling.
Its different options embrace digital programme enrollment, reserving doorstep medicines supply, and entry to funding assist and correct and verified details about illnesses.
Sooner or later, Roche India will give you comparable apps for healthcare suppliers, hospitals and distributors.
WHY IT MATTERS
The launch of Roche India’s latest affected person app isn’t not solely bettering sufferers’ and medical doctors’ experiences with the Blue Tree programme however can also be increasing the size and attain of the programme, particularly for these dwelling in distant communities. It is usually enabling sufferers to handle their programme journey via their cellphones.
To make the expertise extra built-in, Roche has tapped Tata 1MG to handle the companies carried out by Blue Tree. It additionally partnered with Vardhaman and IMS for last-mile medication deliveries.
THE LARGER TREND
Final 12 months on the peak of the pandemic, Roche India launched the REACH cellular app to assist the emotional well-being of healthcare professionals. The app supplies entry to counselling classes and self-help content material, in addition to self-assessment instruments on work-related challenges, parenting and relationship points, wellness, and self-development.
