Over the past two decades, we’ve seen technology fundamentally reshape the way industries scale and deliver value. Enterprise platforms now serve millions of users simultaneously. Retail is personalized in real time. Education has evolved from fixed classrooms to flexible, self-paced learning environments. And yet, for all this progress, mental health care remains tethered to a legacy model — one that resists scale, struggles to adapt, and often falls short of meeting people where they truly are.
We’ve made important strides in access and affordability, but the structure of care itself has remained largely unchanged. The prevailing model — defined by weekly, one-size-fits-all appointments — is misaligned with the way people live and the way they heal. And until we evolve that foundation, efforts to improve access alone will not be enough.
The true constraint is not access. It’s cadence.
Mental health care today is largely episodic. A client meets with a therapist for 50 minutes, and then — unless there’s a crisis — receives little to no structured support until the next session, often a week or more later. In the meantime, life happens. Stress builds. Patterns resurface. Insight fades. At best, an individual might receive 52 hours of therapeutic support each year — one workweek to process the full complexity of being human.
This cadence is not only outdated, it is fundamentally misaligned with the nature of mental health. Healing is not linear, nor is it confined to scheduled time slots. It is continuous, contextual, and deeply personal.
A shift toward continuity, intelligence, and personalization
To meaningfully scale mental health care — and improve outcomes along the way — we must move beyond the rigid constraints of episodic care and toward a model that is continuous, intelligent, and adaptive to individual needs.
This next chapter of care is already beginning to take shape:
1. Enabling ongoing engagement between sessions – Rather than relying exclusively on weekly appointments, individuals should have structured, lightweight ways to stay engaged with their care journey between sessions. This might include reflective prompts, therapist-curated exercises, or short progress check-ins—interactions that reinforce accountability and integration without increasing clinical burden. These moments help maintain momentum and make care feel more present in day-to-day life, rather than something one drops in and out of.
2. Using AI to amplify — not replace — the therapeutic relationship – AI tools that extend the power of therapy beyond the session — tools developed with clinical and AI expertise side-by-side are integral to the next phase of mental health care. The capabilities can be boundless; here are some examples: therapist-reviewed summaries after each appointment to reinforce key themes, weekly goals, and personalized resources. There are also science-backed chat companions which help patients process emotions and feel supported between visits. Lastly, session prepping allows individuals to clarify what they want to focus on before their next session — reducing anxiety and helping them arrive grounded and intentional.
For providers, AI integration can transform session audio into editable, insurance-ready documentation, saving time while preserving clinical voice. All of these tools must be fully HIPAA-compliant, dual-encrypted, and built with strict privacy and deletion protocols to protect client trust. Together, they form a closed-loop system that deepens connection, reduces administrative friction, and ensures the power of therapy extends beyond the 50-minute session into all of the moments our clients require support.
3. Creating care models that are flexible by design – Just as graduate education has evolved to include asynchronous learning and modular course design, mental health care must offer a more flexible structure that accommodates the realities of modern life. Some individuals may benefit from more frequent, shorter check-ins. Others may need to adjust cadence based on moments of heightened stress or transition.
Flexibility doesn’t mean inconsistency—it means personalization. When care can flex to meet someone in the moment, it becomes more relevant, more sustainable, and more likely to deliver lasting impact.
From digitization to intelligence
The first generation of digital mental health platforms removed barriers like stigma and cost. That work was essential. But the next evolution is not about adding more portals or digitizing more forms — it’s about embedding intelligence into the care model itself. That means building systems that adapt in real time, learn from engagement patterns, and support both providers and clients with actionable insight.
Health plans are beginning to recognize that tech-enabled, outcomes-driven care not only improves experience and retention — it also reduces cost. And as the potential of AI continues to mature, the ability to deliver more personalized, efficient care at scale will accelerate.
Human care, evolved
This isn’t about replacing therapists with machines. It’s about creating the infrastructure for high-quality care to scale — intelligently, ethically, and humanely. It’s about using technology to expand the reach of the therapeutic relationship, not diminish it.
The weekly-session model served a purpose in bringing mental health care into the mainstream. But it no longer reflects what people need or what’s possible.
To meet the moment, we need a care model built for real life — one that adapts, integrates, and supports healing as it actually unfolds.
That is how we scale. And that is how we help more people truly get better.
Photo credit: Olga Strelnikova, Getty Images
Mark Frank is the CEO and Co-Founder of SonderMind, a leader in comprehensive, personalized mental health care. Since founding the company in 2015, Frank has been dedicated to making high-quality mental health support more accessible and affordable. Under his leadership, SonderMind has expanded nationwide and grown into one of the largest mental health tech companies in the U.S., valued at over $1 billion. The company offers both in-person and virtual care for therapy and psychiatric services, enhanced by AI-powered tools that help match individuals with the right providers and support personalized care.
Frank served as a Captain in the U.S. Army for five years before transitioning into leadership roles across the investment banking and healthcare. He holds a Bachelor of Science in Computer Science from the United States Military Academy at West Point and an MBA from Northwestern University’s Kellogg School of Management.
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