Brew Shockalaka just hit three major fitness chains. The zero-sugar nootropic coffee with 200mg caffeine and CognatiQ is now at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection locations across the Mid-Atlantic, Northeast, Georgia, Texas, and Nevada.
Brew Shockalaka, the zero-sugar nootropic coffee that’s disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand’s three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets spanning from Georgia to Texas to Nevada.
For those who’ve been following the brand since we covered it on Episode #182 of the PricePlow Podcast, this momentum comes as no surprise. The team behind Brew Shockalaka built their strategy around fitness-first distribution, and that plan is paying off.
It also doesn’t hurt that the drinks are reviewing tremendously thanks to their flavor, texture, and efficacious dosing — and they work incredibly well as pre-workout energy beverages because there’s no carbonation (or, as their marketing materials say, “no fizzle fo shizzle”).
If you’re in one of these areas, you no longer need to wait for shipping. Find it at a gym near you:
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Let’s break down the wins:
Onelife Fitness: Mid-Atlantic Presence
Brew Shockalaka RTD coffee delivers zero sugar cognitive enhancement with 200mg natural caffeine + 1000mg nootropics. Three dessert-inspired flavors at just 45 calories.
The Onelife Fitness partnership brings all three Brew Shockalaka flavors to the premium fitness chain’s entire network throughout Virginia, Maryland, Georgia, and surrounding Mid-Atlantic markets. From Alexandria to Virginia Beach to Atlanta, members can now grab a can before hitting the weights.
Onelife Fitness built its reputation on providing a complete wellness experience with premium amenities and innovative programming. Adding a functional coffee that delivers 200mg of natural caffeine, nootropics for mental clarity, and over 800mg of electrolytes aligns with that philosophy. Members get the coffee experience they crave without the 47 grams of sugar found in many traditional RTD options.
The Brew Crew field marketing team is conducting sampling events and educational sessions across all Onelife locations, showing members how zero-sugar nootropic coffee can replace sugary coffee drinks and serve as a surprisingly effective pre-workout alternative.
The Edge Fitness Clubs: Northeast Expansion
Brew Shockalaka’s Northeast expansion gets a major boost through The Edge Fitness Clubs partnership, deploying all three flavors across Connecticut, New Jersey, Pennsylvania, Delaware, and additional Northeast markets.
Brew Shockalaka uses the whole coffee fruit, not just the bean. CognatiQ increases BDNF 143% in 60 minutes, paired with caffeine, L-theanine, NALT, and theobromine. Zero sugar nootropic RTD with clinical doses.
The Edge is known for providing “The Ultimate Fitness Experience” through state-of-the-art equipment and innovative programming. For members looking for sustained energy without the carbonation fizz that can cause discomfort during training, Brew Shockalaka delivers smooth caffeine and cognitive support.
The non-carbonated format makes this ideal for gym use. No bloating, no burping mid-set, just clean energy from Colombian coffee beans paired with L-theanine to smooth out the experience.
Fitness Connection: Regional Coverage
Select Fitness Connection locations across Georgia, North Carolina, Nevada, and Texas round out the expansion, giving the brand a presence in major markets outside the coastal corridors.
This regional distribution complements the existing footprint at Crunch Fitness and select GNC franchises, creating a network that spans both coasts and key interior markets.
Why Fitness Channels First?
The strategy behind launching in fitness channels before initially pursuing grocery or convenience store placement comes down to alignment. As Chuck Letchman explained on the podcast, the fitness space provides an audience that values functional benefits and understands why zero sugar matters. It’s also a proving ground where the team can demonstrate sell-through before approaching larger retail chains.
Brew Shockalaka’s formula explained: 500mg NALT for neurotransmitter support, 100mg CognatiQ (143% BDNF increase), 200mg caffeine with 100mg L-theanine (2:1 ratio), plus theobromine and MCTs. Every ingredient clinically dosed. Zero sugar, zero dairy.
Each can delivers:
200mg natural caffeine from Colombian coffee beans
100mg CognatiQ coffee fruit extract (supporting BDNF levels)
100mg L-theanine for smooth focus without jitters
500mg N-acetyl-L-tyrosine supporting neurotransmitter production
100mg theobromine for sustained energy
560mg potassium and 240mg sodium for hydration support
Zero sugar, zero dairy, no harsh preservatives
No Fizzle Fo’ Shizzle
And again, the lack of carbonation is perfect at a fitness location.
For a deeper dive into how these ingredients work together, see our Brew Shockalaka Ingredients breakdown.
About Brew Shockalaka
Brew Shockalaka was created by Max Fairchild, an industry veteran with over 20 years experience, who previously worked for Gaspari Nutrition, Nutrex Research and GAT Sport, partnered with distribution and manufacturing expert Chuck Letchman and marketing strategist Dan Pierce, the brand launched with a clear mission: deliver a coffee beverage that tastes like dessert while providing functional cognitive benefits. Mike Gracey serves as the brand VP of Sales with years of experience, most recently at Cellucor and Monster Energy.
The retort manufacturing process (256°F for 14 minutes) gives Brew Shockalaka a 24-month shelf life without the harsh preservatives like benzoates or sorbates that other shelf-stable beverages require. The result tastes as good after a year on the shelf as it does fresh from production.
Beyond fitness channels, Brew Shockalaka is available through their website, Amazon and TikTok Shop for those who don’t have retail access nearby.
All Flavors Available
All three Brew Shockalaka flavors are now rolling out across these fitness chains:
Max Fairchild, Chuck Letchman, and Daniel Pierce reveal how they’re revolutionizing the RTD coffee market with Brew Shockalaka’s zero-sugar, nootropic-enhanced formula on Episode #182 of the PricePlow Podcast.
Grab a Can at Your Local Gym
The fitness channel expansion positions Brew Shockalaka as the go-to cognitive enhancement beverage for active consumers who refuse to compromise on taste or sugar content. If you’re near a Onelife Fitness, The Edge Fitness Clubs, Fitness Connection, or Crunch Fitness location, check the cooler next time you’re in.
For everyone else, online options remain available. Use PricePlow to compare prices and sign up for alerts on new distribution announcements:
Brew Shockalaka Coffee RTD – Deals and Price Drop Alerts
Get Price Alerts
No spam, no scams.
Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
