Sensapure Flavors demonstrates mastery with their Spring 2025 concept beverages! From paraxanthine-powered energy drinks to post-GLP-1 recovery solutions, they’re proving functional ingredients don’t have to sacrifice taste.
Our friends and partners at Sensapure Flavors continue to push the boundaries of what’s possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.
As Sensapure gets more heavily into these concept developments, they’re increasingly using some of our favorite ingredients, with each one bringing its own challenges for Sensapure to overcome. And they’re doing that in true form:
A Complete Functional Beverage Flavor Portfolio
The Spring 2025 collection features a diverse range of solutions addressing today’s most sought-after consumer needs:
PURE Energy: Clean Energy with Premium Flavor
Leading the lineup is PURE Energy, a carbonated Green Apple energy drink that brings together cutting-edge energy and nootropic ingredients with a very clean taste profile. this beverage features Cognizin® citicoline for enhanced mental clarity, enfinity® paraxanthine for sustained energy without jitters, and OnoSweet, a fermented Reb M sweetener that delivers natural sweetness without the characteristic bitter aftertaste often found in stevia-based products.
Sensapure’s flavor system manages to highlight the crisp green apple notes while completely masking the typically challenging flavor profiles of the above ingredients, especially the paraxanthine (which, like other xanthines, is bitter). In our visit to Sensapure in 2024, we brought them some paraxanthine, and showed them masking it:
PURE K: The Art of Relaxation
For the growing relaxation beverage market, PURE K offers a Lavender Lemonade experience that’s both refreshing and functional. Enhanced with the popular botanical, KSM-66 Ashwagandha, this carbonated creation perfectly balances the tartness of lemonade with subtle lavender notes to create a unique and soothing sensory experience.
“The challenge with relaxation beverages is creating something that tastes good enough that consumers will actually want to drink it regularly,” explains Sensapure’s flavor development team. “Our lavender lemonade system successfully masks the earthy notes of ashwagandha while creating a beverage that feels genuinely premium.”
Sensapure Flavors introduces its beverage concepts, including PURE K, PURE M, PURE B, PURE R, and of course their Lemonade flavor in XPO NRG. These drinks mask functional ingredients naturally while delivering bold, refreshing flavors.
Next we’ll have to see how much better it tastes when they use the new Shoden-R from Arjuna Natural, teased in our article, “Ashwagandha Evolution: Shoden and the Rise of Glycoside-Enhanced Extracts“.
PURE B: Reinventing the Orange Cream Soda for Gut Health
The PURE B concept reimagines the classic orange creamsicle flavor in a gut health-focused formulation. With active probiotics and prebiotic fiber, this low-calorie, zero-added-sugar beverage demonstrates Sensapure’s mastery of flavor layering techniques.
The flavor profile achieves something rarely seen in the functional beverage space: a perfectly balanced creamy mouthfeel in a shelf-stable format, with no dairy ingredients required. The result is a nostalgic flavor experience that delivers modern health benefits.
PURE R: Evening Relaxation Beverage
Perhaps the most innovative concept in the collection is PURE R, an Apple Spice evening relaxation beverage designed for hot preparation. This comforting drink combines the nostalgic flavors of spiced apples with a functional blend including chamomile extract, GABA, L-theanine, and magnesium glycinate.
What sets this concept apart is how the flavor system works differently at various temperatures, with certain spice notes becoming more pronounced when heated, similar to how mulled cider evolves when warmed. This temperature-responsive flavor system represents a significant innovation in functional beverage development.
PURE Balance: A Next-Generation Yogurt Beverage?!
Sensapure Flavors predicts major 2025 flavor trends: Aromatics like elderflower and lavender, exotic fruits, and natural spices lead functional beverage innovation. Plus their new OMVE pilot plant changes the development game.
Completing the Spring 2025 lineup is PURE Balance, a Peach Cobbler-flavored yogurt drink that elevates the traditional drinkable yogurt concept with enhanced nutrition! This functional beverage combines real yogurt with a protein blend (whey and soy) and 10g of dietary fiber, while delivering a substantial 21g of protein per serving.
The technical achievement in this one is how Sensapure created a truly dessert-like flavor experience without compromising nutritional integrity. The peach cobbler profile features distinct layers of fresh peach, warm baking spices, and buttery pastry notes… all while maintaining stability in a yogurt-based beverage that can be aseptically packaged for extended shelf life without refrigeration.
We may not see drinks like this in the sports nutrition space, but this is the kind of product that can absolutely take off in grocery!
Creating an authentic baked good flavor profile in a yogurt base presents unique challenges — the acids in the yogurt can quickly degrade certain flavor components, especially delicate top notes that make a peach cobbler experience authentic. Sensapure has the expertise to work around that. What a great concept to end on.
Advanced Formulation Challenges Solved: Watch our Podcast!
Learn about flavors with Sensapure. Mike and Ben with Scott Zimmerman and Derek Greer of Sensapure Flavors in Episode #149, exploring the art and science of flavor creation in supplements and energy drinks.
According to Scott Zimmerman, Sensapure’s Master Flavorist who was on Episode #149 of our podcast, concept beverages like these showcase solutions to some of the most persistent challenges in functional beverage formulation.
Each of these concepts addresses specific technical hurdles that have traditionally limited innovation, according to Sensapure’s team. Whether it’s masking the bitterness of adaptogens, achieving true dairy-free creaminess, or developing flavor systems that respond beautifully to temperature changes, they’re demonstrating what’s possible when flavor technology advances alongside functional ingredients.
The company’s recent investment in their Innovation Center is clearly bearing fruit, allowing development of these sophisticated flavor systems that work seamlessly with challenging functional ingredients.
Emerging Trend: Post-GLP-1 Recovery Beverages
One particularly forward-thinking concept is PURE-Rebuild, positioned as a “Post GLP-1 Recovery Beverage”. This breakthrough formula is designed to help consumers transition off GLP-1 medications by supporting the body’s natural GLP-1 production through specific dietary inputs.
The formula combines fermented butyrate, whey protein isolate, and a specific fiber blend that activates endogenous GLP-1 production. What’s remarkable from a flavor perspective is how Sensapure has crafted a genuinely enjoyable taste experience despite the notoriously challenging flavor profiles of several key ingredients.
Not For Retail: Inspiration for Brand Partners
While these concept beverages won’t be found on retail shelves (each is clearly marked “Not For Retail Sale”), they serve as inspiration and proof-of-concept for Sensapure’s brand partners. Each represents months of development work aimed at solving specific technical challenges that beverage formulators face when working with functional ingredients.
The message is clear: Be not afraid of these ingredients!
Sensapure’s concept beverages are showcased at tradeshows and to visitors in their innovation lab, and demonstrate to brands what’s possible with their flavor systems. They’re essentially sophisticated toolkits that brands can customize and adapt for their specific product needs — many of the fundamental flavor and masking challenges have already been solved, and can be done with off-the-shelf products.
The Future of Functional Flavor
With consumers increasingly demanding both functional benefits and exceptional taste from their beverages, Sensapure’s Spring 2025 concepts show where the industry’s heading. No longer must brands choose between efficacy and enjoyment… with the right flavor partner, they can deliver both.
Sensapure can take your base and work magic, but they also offer comprehensive development support at their Innovation Center in Salt Lake City, and it keeps getting better, especially in the beverage space. Now, specialized pilot equipment can simulate virtually any production environment to ensure flavor stability through manufacturing!
Sensapure Flavors: Innovative Flavor Systems
What’ll be next? We’ll find out soon, we’re headed to IFT 2025 with Sensapure in June!
To learn more about Sensapure Flavors and their innovative flavor systems, or to schedule a tasting session with their development team, visit SensapureFlavors.com and sign up for PricePlow’s Sensapure news alerts:
