Ghost Energy brings the heat with new Peaches flavor, dropping special March Madness themed cans starting March 3rd. Ghost Legends get early access through the app’s Secure-A-Can on Feb 19th.
GHOST Energy continues its innovative streak in early 2025, launching a sweet new permanent addition to their lineup with a strategic twist. Fresh off their $1.65 billion acquisition by Keurig Dr Pepper, Ghost proves they’re not slowing down one bit, with their latest being the reintroduction of Merica Pop.
Now, they’re introducing their new Peaches flavor with an eye-catching launch strategy that connects with one of America’s biggest sporting events.
GHOST Energy Peaches: With a Limited-Time March Madness 2025 Twist!
In a second-of-its-kind move for the brand (behind their Chicago Cubs and Philadelphia Phillies cans), Ghost Energy Peaches will debut with a limited-edition basketball-themed sleeve design celebrating March Madness before transitioning to its permanent can artwork in April. The unique rollout demonstrates Ghost’s marketing prowess and ability to connect with cultural moments while maintaining their commitment to innovative flavors.
Starting March 3rd, 2025, fans can grab the special basketball-themed cans at major retailers nationwide, including Circle K, Casey’s, 7-11, and more – but Ghost Legends get first access through the Ghost App‘s “Secure-A-Can” promotion on February 19th.
Before diving into what makes this peachy launch special, sign up for our Ghost news alerts and check PricePlow’s prices to catch the best deals on all Ghost supplements:
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GHOST Energy Peaches Launch Details
Fan demand wins – Ghost Energy keeps ‘Merica Pop in the lineup! The red, white & blue rocket pop inspired drink gets fresh artwork and permanent status.
Ghost’s strategic rollout of their new Peaches flavor involves multiple phases to maximize impact and availability. The launch kicks off with the brand’s signature “Secure-A-Can” promotion exclusively through the Ghost App on February 19th, 2025, from 12-1pm CT. This hour-long window gives loyal Ghost fans (known as “Legends”) first access to the new flavor before it hits retail shelves.
The national retail launch begins March 3rd, 2025, featuring the limited-edition basketball-themed sleeve design. This special packaging will be available at major retailers across the country, including Circle K, Casey’s, 7-11, ABSCO, Wawa, Publix, Food Lion, Loves, and Racetrac. The timing aligns perfectly with March Madness, capturing the excitement of college basketball’s biggest month.
Once the basketball-themed cans sell through – expected to take 4-5 weeks through March – Ghost will transition to the permanent Peaches can design starting in April 2025. This evergreen version maintains Ghost’s signature aesthetic while celebrating the sweet, refreshing flavor profile that’s becoming a permanent part of their lineup.
A Fresh Take on Peach Energy
GHOST Energy brings back Strawbango as permanent flavor, dropping the “Margarita” but keeping the strawberry-mango fusion fans love. Walmart exclusive Jan 13th, nationwide March 1st. The newly-acquired brand’s growth continues in 2025.
While Ghost is no stranger to peach flavoring – Ghost Legend pre-workout once had a popular peach flavor known for its bold, sweet profile – we’ll have to wait for our upcoming taste test video above to see how this new Ghost Energy version compares. The energy drink format often requires different flavor optimization, and Ghost’s beverage team has consistently proven their ability to nail the perfect balance for their canned formulas.
Peach joins an already impressive lineup of Ghost Energy flavors that includes everything from recent additions like Warheads Sour Black Cherry and Strawbango to longtime favorites. It’s a natural addition that should provide a refreshing option for those who enjoy fruity profiles without venturing into sour territory.
Ghost Energy Nutrition & Ingredients
Nutrition Facts
Each 16 fluid ounce can of Ghost Energy Peaches contains the following alongside 200 milligrams of naturally-sourced caffeine:
Calories: 10
Total Fat: 0g
Total Carbohydrate: 2g
Total Sugars: 0g
Protein: 0g
Sodium: 30mg (1% DV)
Like all Ghost Energy drinks, Peaches is carefully crafted with zero sugar, zero artificial colors, and a transparent label that shows you exactly what active ingredients you’re getting. The drink is also vegan-friendly and gluten-free, making it accessible to a wide range of consumers looking for a clean energy boost.
Key Ingredients
Our main GHOST Energy article has the full scientific rundown, but here’s the quick story of the 200mg naturally caffeinated can:
Carnipure L-Carnitine L-Tartrate – 1000mg
L-carnitine L-tartrate was specifically chosen for its stability in liquid form, and when it comes to carnitine, Carnipure is the biggest name in town. This ingredient helps transport fatty acids into the mitochondria where they can be burned for energy, supporting both energy production and fatty acid metabolism.
Taurine – 1000mg
A powerhouse amino acid that’s severely underrated in the supplement world, taurine works synergistically with caffeine to enhance both mental and physical performance. At this clinical 1-gram dose, taurine has been shown to improve muscle force production, support better endurance, and enhance focus.
Natural Caffeine – 200mg
Ghost specifically chose natural caffeine from coffee beans rather than synthetic caffeine anhydrous, aiming for a smoother, more sustained energy boost without the harsh crash. The 200mg dose hits the sweet spot that appeals to most consumers while providing meaningful effects.
Sign up for alerts on our Ghost news page so you don’t miss any news!
Alpha-GPC 50% – 150mg
Alpha-GPC serves as a choline source that supports cognitive function and power output. This highly bioavailable form of choline helps produce acetylcholine, making it valuable for focus and mental clarity.
NeuroFactor Coffee Fruit Extract – 100mg
A unique ingredient that sets Ghost Energy apart, NeuroFactor is a polyphenol source derived from coffee fruit that helps boost levels of brain-derived neurotrophic factor (BDNF) for enhanced cognitive support.
AstraGin – 25mg
AstraGin is a proprietary ingredient combining astragalus and panax notoginseng root extracts that may help enhance the absorption of other nutrients while supporting gut health.
Again, for the full scientific breakdown, see our main article titled “Ghost Energy Drink: Cans That Rebel Against the Status Quo (200mg Caffeine)“.
Available Ghost Energy Flavors
Conclusion: Sweet Victory for Ghost Energy
The Peaches launch demonstrates Ghost’s continued ability to innovate and connect with their audience in creative ways. This move to pair a permanent flavor launch with March Madness shows the brand’s marketing prowess, proving that even after their acquisition by Keurig Dr Pepper for $1.65 billion, they’re still finding fresh ways to engage consumers.
Ghost Energy has become a major force in the beverage industry. Earlier on, Dan mentioned that approximately 750 cans sold every minute in the US alone — and it’s likely higher than that now. The success has enabled exciting expansions like their recent 4-pack format with 8.4oz cans, and now this creative basketball-themed launch strategy.
Whether you’re a Ghost fan looking to celebrate March Madness or just seeking a fresh take on peach energy drinks, Ghost Energy Peaches will be available first through the Ghost App’s “Secure-A-Can” promotion on February 19th before hitting retailers nationwide March 3rd. For more insight into Ghost’s innovative approach, check out Episode #116 of the PricePlow Podcast where Dan Lourenço explains how Ghost continues to revolutionize the energy drink space.
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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
