Power drinks have optimized for value, not expertise. CREATEA at SupplySide World proved the distinction. Zynamite S delivers experiential psychological vitality in drinks by way of COMT inhibition, backed by two scientific research.
Stroll by way of any comfort retailer cooler at the moment and you will see a well-known sample. Totally different colours, completely different influencers, completely different advertising tales. However crack open the cans and browse the labels? They’re basically the identical method: 200mg caffeine, B-vitamins, possibly some amino acids, probably an herb like inexperienced tea or guarana extract.
The vitality drink market has optimized for value and comfort. What it hasn’t optimized for is a brand new shopper expertise.
This issues as a result of complement shoppers more and more need merchandise they will really feel working. It is why pre-workouts dominate fitness center tradition — folks really feel the tingles from beta-alanine, the pump from citrulline, the laser focus from well-dosed nootropics. However ready-to-drink drinks? Most shoppers anticipate them to ship fundamental purposeful gas, nothing extra.
That hole presents a large alternative for beverage formulators keen to interrupt from the commodity method playbook. There’s an untapped marketplace for RTD merchandise that ship noticeable, optimistic experiences past “not drained anymore”.
The proof? CREATEA Mighty Mango, the idea beverage that debuted at SupplySide World 2025 and sparked extra formulator conversations than we anticipated.
The CREATEA Proof-of-Idea: What We Anticipated vs. What Occurred
CREATEA mixed a number of novel applied sciences in a single naturally-sweetened beverage:
5g creatine monohydrate through CreaBev® from Glanbia Nutritionals (beverage-stable encapsulation)
200mg pure caffeine from InnovaBean® by NutriScience Improvements
100mg Zynamite S® from PLT Well being Options (water-soluble mango leaf extract)
Pure sweeteners and a Mighty Mango taste profile
New scientific information on Zynamite S exhibits cognitive and temper advantages inside half-hour, lasting 3-5 hours. PLT Well being Options offered analysis at SupplySide World 2025 and featured it in CREATEA Mighty Mango. Water-soluble, non-stimulant psychological vitality.
Once we conceptualized this drink, we anticipated folks would strive it for the novelty issue. RTD creatine continues to be unusual. Gymnasium-goers would admire the comfort. And there have been actually some conversations about creatine stability expertise, as anticipated.
What really occurred on the present was completely different.
Folks raved about the way it made them really feel. Feedback like “that is completely different from different vitality drinks” and “I felt good and targeted however not jittery” and “this gave me clear vitality” dominated the suggestions. Formulators and model representatives stored circling again with the identical query: “What made this so good?”
The reply stunned a few of them. Whereas a number of folks talked concerning the creatine novelty, it was the Zynamite S that delivered the experiential distinction folks observed.
Creatine is acquainted and shoppers now (largely) perceive it. Caffeine is commonplace but predictable. However Zynamite S delivered one thing extra that translated into word-of-mouth on the sales space and continued conversations afterward. That is the sort of ingredient response that drives repeat purchases and model loyalty.
Why Zynamite S Works: The Science Behind Shopper “Really feel”
Zynamite S is not simply one other botanical attempting to place itself as a caffeine various. It really works by way of a essentially completely different mechanism that creates a special subjective expertise.
The Mechanism That Differentiates
Zynamite is PLT Well being’s Subsequent-Gen Mind and Physique Help Ingredient, harnessing the ability of ≥60% mangiferin from mango leaf extract
Caffeine blocks adenosine receptors and will increase arousal, offering a blunt however efficient stimulant mechanism. Zynamite S operates by way of catechol-O-methyltransferase (COMT) inhibition, which helps preserve increased dopamine ranges within the prefrontal cortex, which is the mind area dealing with government operate, working reminiscence, and a focus.
This creates what researchers name “non-stimulant psychological vitality”. You get the cognitive enhancement with out cardiovascular stimulation. No elevated coronary heart price. No blood strain spike. No jitters or crash.
A distinct mechanism equals a special really feel equals a noticeable differentiation in a crowded market.
The Scientific Validation: Two Research in One Yr
PLT Well being Options and their analysis associate Nektium Pharma accomplished two scientific research on Zynamite S inside a single yr, which is uncommon and demonstrates critical dedication to constructing analysis infrastructure for a brand new ingredient.
Examine 1 enrolled 120 wholesome college college students in a randomized, double-blind, placebo-controlled crossover design. Contributors obtained both 100mg Zynamite S, 150mg Zynamite S, or placebo. The analysis staff measured cognitive efficiency at baseline, half-hour, 3 hours, and 5 hours post-consumption utilizing validated evaluation batteries.Outcomes confirmed enhancements in processing pace, cognitive flexibility, consideration accuracy, and temper — with results beginning at half-hour and lasting the total 5-hour testing window.
Examine 2 confirmed these findings with 88 college college students utilizing the identical rigorous methodology. The 100mg dose produced a 24.1% enchancment in Complete Temper Disturbances on the 5-hour mark in comparison with placebo. Processing pace, cognitive flexibility, and selective consideration all confirmed statistically important enhancements.
The truth that each research replicated core findings strengthens the proof significantly. It is not a statistical fluke. The consequences are reproducible throughout completely different participant samples.
Second Zynamite S examine validates first findings. 100mg delivers 25% quicker processing, 24% higher temper, 26% much less fatigue in half-hour. 88 college students, non-stimulant, results final hours. That is the way you construct scientific proof.
Why Scientific Knowledge Interprets to Shopper Expertise
Most ingredient suppliers can level to some scientific analysis. What makes Zynamite S completely different for formulators is how that analysis interprets to real-world product use:
Quick-acting (half-hour) means shoppers really feel the consequences throughout the precise beverage event. You are not asking them to belief that one thing’s working within the background.
Multi-modal advantages imply it is not simply alertness. Improved temper, enhanced focus, quicker processing — shoppers can articulate a number of dimensions of how they really feel completely different.
Length (5+ hours) outlasts typical vitality drink results. Caffeine peaks and crashes. Zynamite S sustains.
No stimulant uncomfortable side effects means you may dose it appropriately with out worrying about jitters, coronary heart racing, or the 3pm crash that sends folks looking for one other can.
When shoppers can level to after they felt your product working and the way it made them really feel completely different from different choices, that drives repeat buy. That is what formulators heard on the CREATEA sales space.
The Beverage Formulation Benefit
Conventional botanical extracts current formulation nightmares in liquid purposes. Poor water solubility means settling or cloudiness. Robust or bitter style profiles require heavy taste masking programs. Instability underneath warmth processing means you are restricted in manufacturing choices.
Zynamite S was engineered particularly to resolve these beverage obstacles:
Enhanced water solubility creates clear options in RTD purposes
Impartial style profile requires minimal taste masking
Warmth stability survives pasteurization and thermal processing
Transparency in answer delivers clean-looking ultimate merchandise
3x larger bioavailability in comparison with commonplace Zynamite, making it efficient at decrease doses (100mg vs 300mg)
Formulation Flexibility Issues
That decrease efficient dose creates actual formulation freedom. At 100mg, Zynamite S does not dominate your ingredient deck. You have obtained room for amino acids, electrolytes, different actives… no matter your product positioning requires. It delivers disproportionate shopper impression with out monopolizing your method actual property or your cost-per-serving finances.
This issues particularly for premium-positioned merchandise the place you need a number of efficacious substances working collectively. CREATEA demonstrated this with creatine + caffeine + Zynamite S making a synergistic expertise larger than the person components.
Appropriate With Clear Label Developments
CREATEA Mighty Mango breaks new floor with secure creatine in RTD format plus Zynamite S mango leaf extract for psychological vitality. This pure, clean-label idea beverage showcases what’s doable when trade leaders collaborate. Pattern it at SupplySide World 2025!
Zynamite S suits naturally into fashionable beverage positioning:
Botanical extract from mango leaves (Mangifera indica), bringing a clear, recognizable, pure origin story
Appropriate with pure sweeteners and pure caffeine sources
Non-GMO, allergen-free with no widespread formulation restrictions
Easy ingredient story that is straightforward to speak on packaging and in advertising
For manufacturers constructing round “pure vitality” or “plant-based efficiency” positioning, Zynamite S helps that narrative authentically. It is not an artificial molecule attempting to be natural-adjacent. It comes from mango leaves, standardized to 60% mangiferin content material.
Goal Functions Past Normal Power Drinks
Pre-Exercise RTDs
Cognitive and bodily efficiency advantages make Zynamite S a pure match for ready-to-drink pre-workouts. Analysis on the unique Zynamite method (mixed with quercetin in Zynamite PX) confirmed 3.8% elevated peak energy output and improved athletic efficiency in basketball gamers.
It pairs naturally with all of the core pre-workout substances like creatine, beta-alanine, citrulline. But it surely provides the experiential cognitive dimension that many powder formulation lack.
Productiveness and Focus Drinks
This is perhaps the place Zynamite S shines brightest. The “anti-energy drink vitality drink” positioning for professionals, college students, data staff, and anybody who wants psychological vitality with out stimulant overload.
Are you prepared for a shake-up within the beverage house? PLT Well being Options has labored arduous to create a number of beverage-stable substances, in order that we are able to keep away from all the me-too RTD formulation.
“Clinically studied psychological vitality with out jitters” is a positioning assertion backed by precise analysis. That is uncommon within the purposeful beverage house.
Gaming and Esports Drinks
Response time enhancements, sustained consideration, cognitive flexibility all map on to gaming efficiency metrics. The 5-hour period window covers prolonged gaming periods. The non-stimulant mechanism means you may mix it with caffeine if desired or use it standalone for gamers delicate to stimulants.
Day by day Wellness and Practical Drinks
Temper enhancement plus cognitive readability creates a compelling everyday-use proposition. Think about a morning routine various to espresso or noon pick-me-up that does not disrupt sleep. “Circulation state in a can” for lively life together with mountain climbing, biking, and leisure sports activities the place you need psychological engagement with out stimulant depth.
Stacking Methods
With caffeine: The CREATEA mannequin — enhanced focus with out rising stimulant uncomfortable side effects. Caffeine handles arousal and vitality. Zynamite S handles temper and cognitive efficiency.
With creatine: Mind and muscle synergy for complete efficiency positioning.
With adaptogens: Layer Zynamite S cognitive advantages onto stress resilience substances for complete every day help merchandise.
With nootropics: Amplify cognitive stacks with an ingredient that buyers can really really feel working in real-time.
What Beverage Formulators Have to Know
PLT Well being Options: Development By way of Innovation
Dosing Suggestions
Scientific validation exists at each 100mg and 150mg single doses. Most purposes ought to begin at 100mg, which is efficient, cost-efficient, and leaves room for different actives.
You’ll be able to dose increased for premium positioning or particular cognitive calls for, however 100mg delivers noticeable advantages primarily based on the analysis and real-world suggestions.
Taste Compatibility
The impartial profile works throughout citrus, berry, tropical, and refreshment taste programs. CREATEA used Mighty Mango, impressed by the mango leaf supply materials, a enjoyable and pure a part of the story.
In contrast to many botanical extracts that battle towards taste programs and require in depth masking, Zynamite S integrates cleanly. That simplifies growth and speeds time-to-market.
Label Claims and Advertising
“Clinically studied” is legit, with two revealed research again particular claims.
“Non-stimulant psychological vitality” differentiates from caffeine-centric positioning.
“Quick-acting cognitive advantages” is supported by the 30-minute onset information.
You’ll be able to reference particular cognitive domains examined within the analysis: processing pace, cognitive flexibility, consideration, and temper help.
For extra info on the whole Zynamite ingredient platform, we have lined the total portfolio together with commonplace Zynamite and Zynamite PX efficiency purposes.
The Backside Line: Expertise Drives Loyalty
The vitality drink market does not want one other caffeinated beverage with barely completely different B-vitamin ratios. It wants merchandise that ship experiences shoppers can really feel and speak about.
Zynamite S offers that experiential differentiation:
Backed by scientific analysis that formulators can level to and shoppers can belief
Made particularly for drinks to resolve the technical obstacles that maintain different botanicals out of RTD purposes (see the complete PLT Well being Options Beverage-Steady Platform)
Delivers noticeable advantages that buyers articulate in their very own phrases, driving natural word-of-mouth
Creates loyal clients who perceive why your product works in another way
The CREATEA response at SupplySide World 2025 was all about folks feeling a distinction and eager to know what created that have. That is the sort of ingredient response that turns first-time triers into repeat consumers and builds manufacturers with actual endurance in an more and more commoditized market.
PLT Well being Options has constructed their fame on science-backed, experiential substances that buyers can really feel working. With Zynamite S, they’ve taken that method into ready-to-drink drinks with expertise particularly designed for liquid purposes. For beverage formulators, that is price critical analysis.
Keep tuned to PricePlow for continued protection of Zynamite S product launches and formulator improvements. Subscribe under for updates on PLT Well being Options and cognitive efficiency substances breaking new floor in purposeful drinks.
