Jack Sehgal is now President of AN Supps & AN Labz, taking full management of Utilized Vitamin’s mixed US operations. It follows the $16M Nutrablend acquisition that gave the corporate a Buffalo manufacturing base.
Jack Sehgal has been named President of AN Supps & AN Labz, assuming full management of Utilized Vitamin’s mixed US operations efficient instantly. The appointment follows Utilized Vitamin’s $16 million acquisition of Nutrablend Group’s Buffalo, New York facility, which introduced home manufacturing, warehousing, R&D, and design beneath one roof for the primary time and established AN Labz as Utilized Vitamin’s North American manufacturing platform.[1]
We have had Jack on the PricePlow Podcast twice: Episode #160 on Nutrablend’s manufacturing mannequin and worldwide success (particularly in China) and Episode #169 on the Nutralabz model home technique. We have watched Jack construct actual operational infrastructure from the bottom up, so we’re glad to be among the many first to share this information.
Utilized Vitamin plc (LON: APN) is a Liverpool-based sports activities diet firm working throughout 85 international locations. In North America, the enterprise runs beneath the AN Supps model, with the ABE pre-workout and vitality line and the Fundamental Dietary supplements single-ingredient vary as its main US-facing merchandise.
When the acquisition announcement hit LinkedIn, Jack saved it easy:
“Excited to be becoming a member of a tremendous crew!”[2]
— Jack Sehgal
He spent over six years constructing the crew he is now main, and it is now grown to incorporate the American Utilized Vitamin crew as nicely.
From Nutrablend CEO to Utilized Vitamin’s North American Lead
Utilized Vitamin acquired Nutrablend Group’s Buffalo facility for $16M. Meaning Fundamental Dietary supplements and GR8 Way of life now run on US soil, no extra transport protein throughout the Atlantic.
Jack holds a BSc from Nottingham Trent College and constructed his early profession in UK complement retail earlier than transferring into North American operations. Previous to Nutrablend, he held a global model administration function at Iovate Well being Sciences (father or mother firm of MuscleTech and Six Star) and served as advertising director at Good Vitamin.
He joined Nutrablend Meals in 2019 and moved by way of Director of Strategic Initiatives, VP of Technique and Company Improvement, and Chief Income Officer earlier than taking the total CEO and President seat. He could also be eloquent, however he did not are available in as a figurehead. As a substitute, he ran technique, owned income targets, and knew the operation earlier than he ran it.
That was earlier than we met him, nonetheless, so our data is with what he is just lately achieved with Fundamental Dietary supplements at Nutralabz (now renamed to AN Labz):
The Work That Acquired Him Right here
Fundamental Dietary supplements and the Nutralabz Model Mannequin.
Jack Sehgal & Ben Benedict talk about Nutralabz’ model home technique, Fundamental Dietary supplements & GR8 Way of life success in Episode #169 of the PricePlow Podcast
In Episode #169, Jack and Ben Benedict walked by way of the Nutralabz model home mannequin, together with how Fundamental Dietary supplements earned its GNC placement with no conventional advertising price range. The strategy mirrors what Utilized Vitamin constructed within the UK: vertical integration, quick product growth, and a model identification constructed on transparency and single-ingredient simplicity. The acquisition was a pure match as a result of the philosophy was already similar on either side.
Manufacturing Depth and the World View.
Episode #160 went deep on Nutrablend’s manufacturing operation and the Chinese language complement market alongside Chuck Zhang. What got here by way of clearly was Jack’s conviction that manufacturing functionality and model technique are two sides of the identical coin. Proudly owning manufacturing is what lets a model reply to market indicators and iterate with out ready on contract manufacturing schedules. Utilized Vitamin has run on that very same thesis from the beginning.
The Nutrablend Acquisition.
The acquisition of Nutrablend Group’s belongings introduced Utilized Vitamin a 107,000 sq ft freehold facility with capability for as much as $300 million in annual manufacturing, plus an ongoing contract manufacturing enterprise projected to contribute at the least $30 million in further annual income by FY27 beneath the AN Labz title.[1] Jack got here into the deal because the CEO of what was being acquired… and he got here out of it working all of it.
Jack’s Imaginative and prescient for the Position
Be a part of Jack Sehgal, CEO of Nutrablend Meals, and Chinese language complement enterprise skilled Chuck Zhang, diving deep into complement manufacturing excellence, provide chain administration, and the evolving Chinese language market on Episode #160 of the PricePlow Podcast
Jack’s focus is closing the hole between what Utilized Vitamin is globally and what American shoppers expertise from AN Supps in the present day. Meaning integrating the Buffalo crew, establishing AN Labz as a reputable North American contract manufacturing and brand-building platform, and placing collectively a model narrative that correctly lands within the US market.
Jack’s received his fingers full, too: a Mondelēz Worldwide licensing collaboration is already on the calendar, bringing co-branded sports activities diet merchandise to Walmart and GNC cabinets in August 2026.[1] Essential to notice, nonetheless, is that ABE is not actually an vitality drink — it is extra like a pre-workout in a can, and the suitable mainstream taste license might be the automobile that helps American shoppers perceive the distinction.
“an excellent companion for the subsequent section of our development”[2]
— Jack Sehgal
We have watched Jack construct actual issues with lower than what he has now, so the longer term is thrilling for the Utilized Vitamin on the Western Hemisphere entrance.
Congratulations, Jack!
Jack would not handle from a distance — anybody who adopted what he constructed at Nutrablend and Nutralabz is aware of he runs near the work, and that is precisely what AN Supps wants because it scales a US operation that is about to grow to be considerably extra advanced than it was only a month in the past.
We’re excited to maintain this story going because the Buffalo operation will get on top of things and the total US lineup takes form. Enroll under to comply with all Utilized Vitamin information because it occurs.
On a closing notice: this transition follows Aaron Heidebreicht stepping down as Chief Govt Officer of AN Supps USA. Aaron joined in January 2024 and performed an actual function in establishing the model’s early American retail footprint. We had a fantastic dialog with him on Episode #130 and want him nicely in what comes subsequent.
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PS: As an attention-grabbing apart, Jack is sweet mates with Raza Bashir, who was simply been named CEO of MuscleTech. What a fantastic week it has been for the duo — congrats guys!
