October is sort of over, however breast well being is one thing we must be speaking about all 12 months. And if there’s one factor we are able to get behind, it’s girls reminding different girls to handle themselves.
That’s the concept behind Your Women’ Women, a brand new collaboration between Pressed Juicery, Bridget Bahl, and her trend label, The Bar.
For Bridget, the marketing campaign is very private. After overcoming breast most cancers earlier this 12 months, she not too long ago shared that her mom has additionally been recognized. Her expertise brings a special perspective to a message that’s straightforward to place off when life will get busy.
A Little Pink With a Goal
For the collaboration, Pressed created a limited-edition Pink Dragon Fruit Pack with customized labels designed by The Bar. Every pack features a breast self-exam information, a intelligent addition to one thing you would possibly already be choosing up in your weekly juice run.
The marketing campaign additionally made its solution to New York Metropolis, the place a pink juice cart popped as much as hand out juices and encourage conversations round breast well being.
And there’s extra to it than pink packaging. Pressed donated $10,000 towards breast most cancers analysis, whereas 20% of proceeds from The Bar’s marketing campaign assortment will profit the Breast Most cancers Analysis Basis.
Hold the Dialog Going
With October coming to a detailed, we’re glad to see this dialog getting consideration past the standard pink ribbons and consciousness campaigns. And if you happen to’ve been laying aside a breast screening or an appointment together with your physician, take into account this a superb purpose to lastly get it on the calendar.
The limited-edition Pressed Pink Dragon Fruit Pack is on the market whereas provides final. SHOP HERE
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